CX Tip of the Day
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Banish the “gotcha!” fee. Give customers a simple dashboard showing potential costs, like an early termination fee that shrinks over time. Add proactive alerts before a fee is triggered. Helping people avoid costs builds more trust than a surprise bill ever will.
Stage: Usage, Engagement, and Support
Trend: Trust Through Transparency – Values shift: Rising demand for more transparency and control over financial commitments, as customers seek clear information and flexibility in managing their expenses and obligations.
