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Posts Tagged: Storytelling
Find your voice: How to Tell a Story that Builds Trust and Converts Customers

A story is a way for people to talk about what they know and what they care about. It’s a way to connect with an audience. And it’s a way to build trust. Fei Wu is a content creator and digital marketer who helps small businesses and creative[…]

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Start Playing Serious – The smaller PLAYMOBIL pro Starter Kit is a great way to get you innovating

Let me give you a quick peek inside the Playmobil Pro Starter Kit the smaller version of the larget Basic Set. Playmobil Pro is a tool to encourage creative conversations and interactivity amongst professionals. Join me for a quick give you a quick tour. Here’s my original Playmobil[…]

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Let’s get our stories straight – Fabula, a framework for Fiction writers (and experience designers)

Breaking out the Hero’s Journey, with the help of the Fabula Tool, to gain control of the narrative’s that you are developing with your customers. I recently made an argument that we need to get better at constructing narratives in business. In this video, I introduce a few[…]

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