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Retention through personalisation – CX Tip of the Day
30 January 2026

Retention through personalisation – CX Tip of the Day



CX Fundamentals

CX Tip of the Day

Personalisation

To rekindle loyalty, start by proving you’re still “the one.” Deliver on every promise you made – no going back on your word. Then, make them feel special again with personalized options. Trust blossoms when commitments are kept and staying is a tailor-made delight.


Stage: Growth, Retention, and Churn Management
Trend: Tailored Value – Values shift: Growing emphasis on honouring commitments to build loyalty, as keeping promises enhances trust, reduces churn, and drives sustainable growth and retention

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