The real reason we sucked

The real reason we sucked “We lost on price Werner”, I’ve have heard this so many times before. Exhausted, grinding my teeth I catch myself responding in a moment of… The real reason we sucked “We lost on price Werner”, I’ve have heard this so many times before. Exhausted,[…]

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What makes a ‘designer’?

What makes a ‘designer’? I’m not sure if it’s the human condition or a remnant of the industrial age that drive humans to label and categorise everything? This… What makes a ‘designer’? I’m not sure if it’s the human condition or a remnant of the industrial age that[…]

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To fall in love again.

To fall in love again. Every chick-flick, or romantic comedy, has the same premise. A lady falls for the wrong guy. A few scenarios play out, culminating in a… To fall in love again. Every chick-flick, or romantic comedy, has the same premise. A lady falls for the wrong[…]

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Beautiful Constraints

Beautiful Constraints “Give me the freedom of a tight brief”, David Ogilvy. I often think back to the large easels in the life-drawing class. Each blank sheet ripe with endless possibilities. There was a time that they also represented personal failure. My first defining strokes kept failing to capture[…]

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Things to do when you lost your way

Things to do when you lost your way “We wanna be free! We wanna be free to do what we wanna do. We wanna be free to ride. We wanna be free to ride our machines without being hassled by The Man!” — Peter Fonda, The Wild Angels (1966) What if.[…]

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