Reassuring service transitions – CX Tip of the Day

Service shifts? Be the *source*, not the guessing game. Don’t make customers rely on a ‘nosy neighbour’ for updates. Proactively inform, guide, and give them control. Clear, confident communication is your best reassurance.

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Stage: Growth, Retention, and Churn Management
Trend: Always One Step Ahead – Values shift: Greater focus on clarity and customer awareness during service changes, as businesses prioritise transparent communication to minimise confusion and ensure smooth transitions.

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