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Seamless journey continuity – CX Tip of the Day
21 November 2025

Seamless journey continuity – CX Tip of the Day



CX Fundamentals

CX Tip of the Day

Personalisation

Treat your CRM like the ultimate “previously on…” recap for a TV show. Each team member should know the plot before jumping in. This turns a frustrating repeat episode for your customer into a seamless next chapter of great service.


Stage: Onboarding and Activation
Trend: Using Data to Enhance Experience – Technology signal: Growing use of centralised customer relationship management systems, enabling businesses to unify customer data, streamline interactions, and deliver more personalised and efficient service.

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