CX Tip of the Day
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Here’s your CX tip:
Shift your onboarding goal from legal *compliance* to customer *comprehension*.
Don’t just present terms and fees; actively guide customers to understand them. This isn’t just about meeting regulatory demands. It’s about building trust from the first interaction, which reduces future support costs and prevents the early churn that comes from “buyer’s remorse.”
Clarity up front builds confidence for the long run.
Stage: Onboarding and Activation
Trend: Choice Without Complexity – Regulatory driver: Strengthening consumer rights laws around pricing transparency, pushing businesses to adopt clearer pricing practices and ensuring customers have a full understanding of costs upfront.
