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Adaptive customer guidance – CX Tip of the Day
8 November 2025

Adaptive customer guidance – CX Tip of the Day



CX Fundamentals

CX Tip of the Day

Personalisation

Stop giving customers a static map for onboarding. Be their GPS.

Instead of showing the entire process at once, provide the single *next best step* based on their real-time context. This adaptive guidance builds their confidence and clarity, which directly accelerates their time-to-value and prevents the friction that leads to churn.


Stage: Onboarding and Activation
Trend: Tailored Value – Social trend: Increasing emphasis on contextual communication to enhance customer engagement, delivering personalised messages that are relevant to customers’ specific needs and situations.

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