CX Tip of the Day
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Squash the rumour mill during transitions! Appoint a ‘Comms Captain’ to ensure one consistent, trusted message sails smoothly across all customer channels. Smooth sailing for them, easy wins for you!
Stage: Growth, Retention, and Churn Management
Trend: Consistency Across Channels – Values shift: Increasing focus on consistency during service changes, ensuring clear and uniform communication across all channels to minimise customer confusion during moves or modifications
