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Preventing hidden costs – CX Tip of the Day
17 January 2026

Preventing hidden costs – CX Tip of the Day



CX Fundamentals

CX Tip of the Day

Empowerment and Control

No more ‘oops!’ moments! Make every opt-in and bundle choice so crystal clear, customers confidently pick what they want, not what they accidentally got. Empower their ‘yes!’


Stage: Acquisition and Conversion
Trend: Choice Without Complexity – Values shift: Growing customer demand for flexible terms and satisfaction guarantees, prioritising brands that offer adaptable policies and risk-free experiences in response to evolving expectations.

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