Empowering flexible choices – CX Tip of the Day

To boost conversion, make your exit signs bigger.

Highlighting penalty-free cancellations and satisfaction guarantees isn’t counterintuitive—it’s strategic. It demonstrates confidence in your value and removes the customer’s perceived risk of making a bad decision.

When you make it painless for them to get out, you make it much easier for them to get in.

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Stage: Acquisition and Conversion
Trend: Simplicity from the Start – Values shift: Growing emphasis on informing customers of their right to cancel or reschedule penalty-free, paired with satisfaction guarantees and flexible options to pause or complete purchases at their convenience.

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