Unlock new opportunities by re-thinking your users

The nature of the relationship that we have with our customers is far more complex than we realize. 

Have you heard of “user ecosystems”?

Unlock new strategic opportunities by considering the elaborate linked experiences users have with your product (or service) through user ecosystem thinking.

In this video, I introduce the concept of User Ecosystem thinking and co-experience and Rethinking Users, a toolkit that will help you “re-think” your users and the experiences you are designing for them.