Weenerdawg launched SAPaintball.co.za ([S]outh [A]frican Paintball.co.za), a digital community portal 20 years ago. He is now a strategy consultant and held marketing and technology-related roles. Reflecting on the success of SAPaintball.co.za, and the benefit of 20/20 hindsight, he realises how lucky he was. He says it’s essential to start early when it comes to establishing your brand—Building and shaping it with intent by engaging with your customers.