40: Bootstrapping a business, and crossing boundaries

Starting your own ‘sideshow’ requires some structure and planning, especially if you have to do it with limited additional investment. We dedicate the bulk of the show discussing a tool we created to help you structure your ideas and bootstrap your gig. We also spend a few minutes, at the start to reflect and pay tribute to a South African legend and what his work meant to Werner and Jono.

• Jono’s Twitter account @odajay
• Werner’s Twitter account @weenerdawg
• The Boostrapper Design Canvas (PDF)
• Medium Article about the Bootstrapper’s Tool.
• Tribute Song: Asimbonanga (Mandela), Johnny Clegg, Savuka
• Read more about Jonny Clegg’s journey.
• Video: Jonny Clegg on stage with Nelson Mandela
• Book: Nelson Mandela’s Long walk to freedom
• The Bootstrapper’s Workshop (Seth Godin)
• Book: Business Model Generation
• Book: This is Marketing (Seth Godin)
• Book: Zero to One: Notes on Startups, or How to Build the Future
• Sketchnote