Beautiful Constraints “Give me the freedom of a tight brief”, David Ogilvy. I often think back to the large easels in the life-drawing class. Each blank sheet ripe with endless possibilities. There was a time that they also represented personal failure. My first defining strokes kept failing to capture[…]

Things to do when you lost your way “We wanna be free! We wanna be free to do what we wanna do. We wanna be free to ride. We wanna be free to ride our machines without being hassled by The Man!” — Peter Fonda, The Wild Angels (1966) What if.[…]

What’s your hustle? I love this word. Uttering it gets me as close as I’ll ever get to any street cred in South Africa. Hustle. It found my ear, and a place in my soul, working with one of my favourite Copywriters, a former colleague, who made this word[…]

Displace ‘Sacrifice’, serve ‘Transformation’ Who uses public transport regularly? Fun fact, did you know that for many commuters, adding 20 minutes has the same emotional impact as a 19% pay-cut? In many ways, our public transport system is an excellent metaphor for the current state of customer experience[…]

I hate Excel I spend a lot of time in Excel spreadsheets these days, arguably a valuable tool to run you business. I hate it; I hate what it has come to represent. I was reminded about it again recently in conversation with a friend. The company he works[…]

Old kid on the new Bloc A cupboard was full of microphones, a relic connected to a ‘prolific career’ as an amateur tournament Paintball player. It was just a matter of time before I would find a reason to use them again. Former glories. I played competitive paintball, and[…]